Writing
How to write a LinkedIn post about yourself
7 min read
Writing about yourself feels awkward. The trick is to make it about the reader as much as you. Share what you learned, not just what you did.
Lead with a moment, not a resume
Instead of listing achievements, open with a specific moment: a turning point, a decision, a failure. Stories invite people in; bullet-point bios push them away.
Use the 'what changed' framework
- 1Where you started
- 2What changed (the decision, event, or realization)
- 3Where you are now
- 4What it means for the reader
Make it useful, not just personal
End on a lesson or takeaway the reader can apply. This turns a personal update into something worth engaging with.
Examples of strong openers
- Two years ago I quit a stable job with no plan. Here's what I learned.
- I just hit a milestone I never thought possible. The journey wasn't pretty.
- People ask how I got into this field. The honest answer surprises them.
Avoid the humble-brag trap
Be direct about wins, honest about struggles, and generous with lessons. Authenticity reads far better than false modesty.
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